#TechInPink2024 #TimeToEndBreastCancer

Thursday, October 10th, 2024

Inspired by The Estée Lauder Companies' (ELC) Breast Cancer Campaign, which was founded in 1993 by the late Evelyn H. Lauder, who also co-founded the Pink Ribbon, Tech Day of Pink is an initiative dedicated to mobilizing the global tech community to help create a breast cancer-free world. Tech Day of Pink was founded in 2017 by Michael W. Smith, Chief Information Officer, The Estée Lauder Companies. Its purpose is to unite technologists and IT professionals worldwide around breast cancer awareness, education, and fundraising. Tech Day of Pink rallies ELC IT employees, partners, and the broader tech industry to amplify ELC’s Breast Cancer Campaign call-to-action and maximize their collective impact in the fight against breast cancer.

Tech Day of Pink takes place annually on the second Thursday of October (Breast Cancer Awareness Month). This year’s Tech Day of Pink will take place Thursday, October 10th, 2024.

On Tech Day of Pink, we invite technologists and IT professionals to post a picture of themselves wearing pink or a Pink Ribbon on social media and share what the Pink Ribbon means to them with the hashtags #TechInPink2024 and #TimeToEndBreastCancer. For more ways to participate, visit the Participate section.

SUPPORT BCRF

Founded by the late Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) is The Estée Lauder Companies’ Breast Cancer Campaign’s leading partner. BCRF is the highest-rated non-profit breast cancer organization in the U.S. dedicated to funding the world’s most promising research to end breast cancer for all. For more information please visit the BCRF website.

There are many ways to continue contributing to The Estée Lauder Companies ongoing efforts to end breast cancer. The Estée Lauder Companies’ Breast Cancer Campaign is our largest corporate social impact program and supported by our employees worldwide. The Campaign unites and inspires people globally in its mission to create a breast cancer-free world.

“Breast cancer is now the most commonly diagnosed cancer worldwide, making the need to help find a cure more urgent than ever. Join our IT and tech community for this year’s Tech Day of Pink on October 10th to raise awareness, drive education, advance impact and fundraise. Let’s rally together to help create a breast cancer-free world.”


ELC CIO, Michael Smith

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